The tremendous popularity of mobile devices and applications represents a great opportunity for any company to become a "Mobile First" type organization, that is, to consider mobility as the technology with the greatest projection at the corporate level today.
From the way we communicate to the way of doing business, today they depend on trusting our mobile devices to carry out activities such as finance, relationships, health, etc.
The term "Mobile First" was coined by Luke Wroblewski in his book Mobile First in 2009, where the author tells us about the problem of the transition from desktop web design to mobile devices, how to adapt strategies and input methods and designs , the resolution of smaller screens and scale to larger screens.
But what is a "Mobile First" business?
Mobile applications reduce the distance between your client and your business, generating personalized interactions and a higher responsiveness.
At first the "Mobile First" was just a matter of design, now it has become a way of doing business. Companies around the world, from small to large organizations, are adopting a mobile strategy.
The "Mobile First" strategy is designed for mobile devices first and desktop second, this means that almost 80% of users look for purchase options through their mobile devices.
A "Mobile First" business is one that takes advantage of technology that is specific to mobile users (GPS, data collection, integrated cameras), to create functions that are not available to desktop users, to present their products or services to Your potential customers.
Such interconnectivity and convenience helps make smartphones indispensable and can help encourage greater participation among users.
The data and information that smartphones allow companies to collect can be used to personalize customer experiences, which can lead to a better user experience and higher revenue.
Being a company of this type helps your consumer market to be wider, more buyers arrive and that the interaction of users and your business is more pleasant, since you will no longer have to launch a mass marketing campaign to promote your products and expect potential buyers to follow you.
