Google acquired Looker to boost its cloud computing division and provide better information analysis. The combination of Google Cloud and Looker will allow customers to drive the digital transformation more efficiently.

Looker is a business intelligence platform that Google acquired for the amount of 2.6 billion in cash, in order to boost its cloud computing division, which is to offer its customers a more powerful information analysis.

Looker was founded in 2012 with the aim of generating a platform that easily integrates all the information of a business and allows it to be linked to specific work processes in a way that users can do more with it and solve high-value problems. .

Google Cloud is used by many companies and users around the world, which is why the merger of Google Cloud and Looker will allow customers to take more advantage of the information in new ways to boost the digital transformation of companies.

The acquisition of Looker is expected to be completed by the end of this year and may be subject to regulatory approval.

The acquisition and integration of Looker seems to be the largest of Google until Kurian the former Oracle executive was hired at the end of 2018 to oversee the Google Cloud division, who said Google will compete more aggressively under his leadership and Apparently he has kept his promise.

Currently, Amazon and Microsoft are generally thought of as the market leaders with the success of Amazon Web Services (AWS) and Azure, respectively. AWS raised more than $ 25 billion in revenue in 2018.

Looker and Google Cloud have similar cultures and share more than 350 customers, including Blue Apron Holdings Inc and Hearst Communications Inc, among many more customers.

Many analysts agree that Looker is among the best business intelligence tools developed in the cloud era and that the combination with Google's resources will make it even more effective.

The Cowen firm estimated that Looker's revenues in 2019 would be approximately $ 140 million.

The agreement comes as part of an increase in the antitrust scrutiny of Google and other technology giants that are expected to result in a slowdown in the large acquisitions of these companies and startups.

While Google has a dominant position in search and digital advertising, in the cloud market it continues to try to reach the top.